We were asked to create a film that would update the Android Wear brand and stimulate interest around its ever-growing collection of watches and features.  

A short period of concepting, followed by close collaboration with (then) First Ave Machine's Karim Zariffa and director duo Vallée Duhamel brought us to the surreal brand world we eventually shot.  All of what you see below was captured practically—no 3D rendering of any kind is featured—in massive sound stages over the course of three days.

We were then challenged to extend the new visual language to still imagery for Wear's other brand platforms, which led us to work with still life photographer Qiu Yang.