SQUARESPACE

The UK wrote the book on gossip and is still a beloved cultural pastime today. We drilled into this insight to show how today’s new businesses can be easily misrepresented through the grapevine. This campaign was created exclusively for the UK and needed to feel authentic, so we collaborated with a team entirely from across the pond to keep us honest. This spot was shot on-location in Manchester by Somesuch’s Raine Allen-Miller and edited by London’s Ben Campbell at Cut + Run/The Quarry. The song was even created by a Yorkshire-based post acid house band called Working Men’s Club.