We worked with Lisa Rubisch at Park Pictures to write a love letter to teachers by showing all the ways they touch our kids' lives outside of the curriculum. We also wanted to offer a reminder to parents that teachers request supplies for the first day of school, and, often times, Lysol Wipes are on that list.

This spot ran nationally in the US and Canada in the weeks leading up to the first day of the 2018/2019 school year. It out-tested more than 80% of other nationally running spots at the time with results so good, our clients could only describe them as “bananas.”