At the end of 2023, we set out to create a series of spots that featured meticulously designed “living websites” to reinforce Squarespace’s position as the design leader in the category.

Shot over the course of five days in Buenos Aires with MJZ’s Juan Cabral, these spots were shot to act as a sort of love letter to design and art direction—and to deliver our new global tagline : Designed to Sell. Prior to the shoot, we spend nearly two months designing the website UI you see here, which we used to inform our set builds. Nearly everything was captured practically in-studio, including the old Datsun which we rigged to the ceiling of an old sand factory.

This was also the first time in Squarespace’s history that we produced and launched spots for five international markets simultaneously. The videos you see below were versioned into 65 masters, which resulted in the delivery of over 100 versions—a herculean effort from Parliament’s LA office in conjunction with Rare Medium.

Editorial was done by Dan Sherwen at Final Cut who had to painstakingly master the clunky graphics editing function in Avid. Music composition and sound design were done by our friends at Q Department.